Purchasing Reprint Rights or Resale Licenses

(From the tutorial, A Frank Comparison of Money-Making Options)

Description: Some people simply don't want to develop their own products. In these cases, it's possible to purchase the rights to sell the someone else's product. Note that sometimes 'reprint rights' are also referred to as 'resell rights'.

Advantages:

You keep 100% of the profits. The product is "yours", so whatever profit you make is yours to keep. You don't have to pay any royalties or other fees.
You don't have to go through the difficulties of creating a product yourself. No technical worries, no development costs ... you just find a quality product and purchase the rights to sell it.

Disadvantages:

The market may be saturated. Unless you buy exclusive rights to the product (typically very expensive), you can bet that there are others within your market selling the exact same thing. Initially you may be able to sell a lot of copies… but when your product starts appearing everywhere you care to look, you'll probably find your sales slowing down. Plus you'll have to deal with people who undervalue the product by attempting to sell it "cheap".
You handle product delivery. How and where do you keep inventory? How will you process orders online? How will you ship the product, through whom, and at what cost? How will you handle customer service, damaged goods, and returned goods? These are just some of the questions that go with the territory. Purchasing the rights gives you the product - but it doesn't give you the means to sell the product.
You are responsible for creating and testing all marketing materials. With affiliate programs, you're often given text ads, articles, banners, and other promotional materials to help you get started. When you purchase reprint rights, it's usually all up to you. You create and test the ad copy. You write the articles. You create the banners. Marketing becomes your sole responsibility.

Where to Find Products with Reprint Rights:

If you're surfing around one day and find a product that's a good fit for your target market, you can inquire about purchasing reprint rights. Note that many people are willing to sell non-exclusive rights (you can resell the product, but so can others).

Note that you may take someone by surprise with your inquiry. Do your research before you inquire and determine a "reasonable" price, and figure out the maximum price you're willing to pay. You may be pleasantly surprised at the reasonable cost - for example, I purchased rights to one eBook for only $100 - and within a few days I had already recouped the cost! You may want to consult with a legal professional to draw up a contract.

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Please contact us to request reprint permission.