Online Business Q&A

QUESTION:

Is it better to use a web-based list manager to manage my newsletter or should I install a script on my domain to do this?

ANSWER:

There are advantages and disadvantages to both. With a third-party list host:

• It's not tied into your domain, so even if your domain is down you still have access to your list.

• Monthly or annual fees are typical... plus you're often restricted to a certain number of messages, lists, or message size. Anything 'over the limit' costs more money, an expense that become significant as your list continues to grow.

• Your third-party host will handle any 'technical' issues for you with regards to your list.

• You're at the mercy of your list host if they decide they have to do maintenance or upgrades, or if their site goes down. THEY have your list!

• You may experience problems having your email delivered. Because you "share" the service with so many others, you're lumped in together with them if someone decides to spam. Some ISPs may block messages coming from a third-party host if they've had repeated email abuse from one or more of their customers (even if it's not you!).

With your own list management script:

• Your list resides on your own server, so you have access to it whenever you like.

• On the flipside, if your domain goes down, so does your list.

• Likewise, if you change web hosts you may have to reinstall and/or reconfigure your script -- that can mean added expense if you don't know how to do it yourself.

• The cost can be significantly lower -- particularly if you simply purchase a 'lifetime license' to use the script. Note that not all scripts allow for multiple lists.

I personally have a list host installed on my own server. The one I use is ListMailPro.

A word to the wise: backup your subscriber list regularly and often, regardless of where you host your list.